Much of this process of my thesis was ideation through the written word. I began developing the love
for the written word as much as sketching ideas. The tool of what words can do to a reader or a visualizer
is just as powerful as a sketch. Throughout the terms as Art Center, I disconnected with words turning
them into lines and shapes. As I do a 360, I have begun and ended at the same point, but on different
planes. Turning what I once was only able to imagine 2d into multiple layers and depths of a 3d context.

Thank you to everyone that was able to come out and to Art Center Faculty for everything.

The FunKtion portable skate helmet was inspired by key findings based on observations that
revealed a major unmet need. The research also revealed that simplicity was the key aesthetic
of the true skate culture. The helmet is fastened and unfastened like a corset: The user pulls
a bungee-like cord, allowing the plates to interlock and creating a tight and impact-protective shell
around the head.

This collapsible skate helmet is for street skaters and pure skate enthusiasts who are looking
for portability and style. It was inspired by key findings based on observation, revealing this major
unmet need. The research also revealed the demand for simplicity was the key aesthetic of the
true skate culture; explorations of skate culture and fashion led to the design.

The rebranding and repackaging of Auto Zone encapsoles an exhilarating
experience with expressions of simplicity and professionalism. The concept of health
and nutrition; will translate and establish Auto Zone as the number one accessible
choice in mobile maintenance.

The six key attributes based around the rebranding and repackaging were:
simple, professional, inviting, accessible, established, mobile

A Branding Strategies Class; with the core focus on designing a family of products that catered to
opportunities found through SWOT analysis and system matrixes. Research indicates opportunity
for the branding of Samsonite to outreach a younger target archetype. Rebranding and expanding
Samsonite’s image to a younger market archetype will instill the company as a lifestyle brand
choice for future business consumers.

To create a sub-line of lifestyle products for Samsonite, re-introducing the company as a brand
that identifies and connects with the business users of tomorrow. This resergence will create brand
awareness and loyalty to the new generation, capturing a large portion of the travel markets future
revenue stream.

This class taught a strategic approach to creativity that stimulated, encouraged and liberated
creative potential. Through in-class exercises, students learned how to break patterns, reframe
problems and apply new conceptual thinking into their work. The homework assignments were
designed to explore the theoretical components of creativity further and to discover individual
unchartered territories for new methods of problem solving. With the use of cross disciplinary
evaluation techniques students developed a better understand their own learning process and
the ability to apply them to expand their range of creative thinking skills.

Miss Diagnostics: Reports indicated that as many as 44,000 to 98,000 people die in hospitals
each year as the result of medical errors. Medical errors are the eighth leading cause of death
in this country—higher than motor vehicle accidents (43,458), breast cancer (42,297),
or AIDS (16,516).

The project brief was to develop a system that would utilize or connect to a smart device
(example: Ipad, Blackberry). The G.E. Vita system design incorporated a hand held device
developed for onsite Paramedics to perform critical biometric diagnostics, identify the
individual, and then transmit that data synced to the Apple Ipad device to Emergency
Hospital prior to EMS arrival.

This data, linked digitally to all hospitals across the nation would be able to retrieve the patients
information; allergies, health issues, special needs etc... This system would be in direct correlation
with President Obama's big idea on digitizing health care within the next 5 years.

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the
formal aspects of designing with typographic elements, and the responsibilities inherent in
working with visible language.